When you write for the web, you have to be clear, concise and engaging. In today's fast-paced world, you need to get your message across immediately - especially online.

There's a big difference between the way you write for the web, compared to traditional print. You need to ensure you write content that is scannable and succinct. In this intensive half-day seminar, you’ll learn the golden rules for writing for the web and discover a framework for conveying information online.

This practical seminar covers:

• the difference between print and online writing
• good content versus poor content
• how your readers engage with web content
• golden rules of information design
• writing for scannability
• guidelines for concise writing
• do you need contextual links?
• using keywords for search engine optimisation
• writing for accessibility and usability
• why you need a style guide
• and much more

This seminar is ideal for:

• anyone who writes web copy
• public relations or marketing professionals who write for online mediums
• business owners who want to promote their message online
• employees who contribute to company intranets
• experienced print writers who want to hone their online writing skills
• IT professionals/consultants who have been given the responsibility of writing web pages.

The aim of the seminar is to equip you with the skills to write effectively for the web. You may already be a confident writer, but this seminar will take the guesswork out of your online writing by giving you a clear framework to follow.

This seminar is presented by Grant Doyle, an experienced copywriter, content manager and web editor. After many years as a print journalist and author, Grant gravitated to web writing in 1999 and has been contracting or consulting to major corporations in various online content capacities since then. Grant continues to initiate and teach many in-house web writing programs in addition to developing corporate web writing style guides.

This seminar is held at the Sydney Writers' Centre in our professional harbourside training rooms. Email us if you would like to receive a seminar outline for Writing for the web.

Course dates and fees
Writing for the web with Grant Doyle
One-day seminar: 9.30am - 4.00pm
Fee: $325 (includes GST)

Seminar dates:
Friday 28 November 2008 BOOKED OUT
Thursday 5 February 2009 ENROL NOW