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Writing for the Web

One-day seminar

Welcome to a whole new world ...

When you write for the web, you have to be clear, concise and engaging. In today's fast-paced world, you need to get your message across immediately - especially online.

There's a big difference between the way you write for the web, compared to traditional print. You need to ensure you write content that is scannable and succinct. In this intensive one-day seminar, you’ll learn the golden rules for writing for the web and discover a framework for conveying information online.

Here's what you'll learn:

This practical seminar covers:

the difference between print and online writing
good content versus poor content
how your readers engage with web content
golden rules of information design
writing for scannability
guidelines for concise writing
do you need contextual links?
using keywords for search engine optimisation
writing for accessibility and usability
why you need a style guide
and much more.

This seminar is ideal for:

anyone who writes web copy
public relations or marketing professionals who write for online media
business owners who want to promote their message online
employees who contribute to company intranets
experienced print writers who want to hone their online writing skills
IT professionals/consultants who have been given the responsibility of writing web pages.

The aim of the seminar is to equip you with the skills to write effectively for the web. You may already be a confident writer, but this seminar will take the guesswork out of your online writing by giving you a clear framework to follow.

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Learn from the best

GRANT DOYLE

This seminar is presented by Grant Doyle, an experienced copywriter, content manager and web editor. Grant's background is as a print journalist and author. He has spent the last 11 years in web writing and has been contracting or consulting to major corporations in various online content capacities since then. Grant continues to initiate and teach many in-house web writing programs in addition to developing corporate web writing style guides. ...more

Courses are held at our harbourside Centre in Milsons Point

DIRECTIONS TO THE
SYDNEY WRITERS’ CENTRE

Why is writing for the web is different?

Online content is vastly different from any other medium. The ability to include links, scroll a page, embed multimedia, layer into self-contained ‘chunks’ and optimise for search engines means authors need to apply a unique set of writing skills.

On top of this, web authors must also abide by the more established online writing conventions with the ultimate aim of creating content that is concise, scannable and objective.

You’ll learn by exploring live sites and assessing what works and doesn’t. Before- and-after writing samples as well as exercises will clearly show the differences that web writing entails.

Rave Reviews for Writing for the web

MEGHAN THOMPSON

"I'm excited! I've got the inside scoop on the all the crazy stuff that makes writing for the web so different to the printed word. Work just got easier. And way more fun - in a word nerdy kind of way."

RUTH TOFLER-RIESEL

"Grant led a lively workshop in which participants became fully involved. He successfully integrated the excellent seminar materials with participants' individual work situations/experience, creating interesting models for discussion and analysis.

"It gave me a solid sense of what's needed to write effective websites and introduced me to the necessary parameters. The workshop also gave me confidence that I'm in fact not so far off the mark with some of the skills I already have."

CLICK HERE TO READ MORE TESTIMONIALS

Next available seminar:

Writing for the Web with Grant Doyle

TIME: 9.00am – 4.00pm
FEE: $450 (includes GST)

SEMINAR DATE:

Thursday 09 Feb 2012

NEXT AVAILABLE SEMINAR:

Writing for the Web
with Grant Doyle
TIME: 9.00am – 4.00pm
FEE: $450 (includes GST)

SEMINAR DATE:

Thursday 09 Feb 2012

LOCATION

55 Lavender Street
Milsons Point NSW

Directions to the
Sydney Writers' Centre

VIDEO: What will you learn in
Writing for the web?

RAVE REVIEWS ABOUT
WRITING FOR THE WEB

“I thought it was very well structured and easy to follow and it covered a lot of what I wanted to know. Grant was enthusiastic and explained things well - I was really impressed.”
- Lisa Smyth

"The presenter has a wealth of knowledge and experience in copywriting for the web, demonstrated through his references to past and current formats for online copy, technology influencers, as well as the timelessness of grammar and structure of the English language.

"It was a really well-structured course that moved through the four stages to produce user-friendly web copy across a broad spectrum of audiences, with some hands-on exercises to practice your technique and learn from others."
- Carolyn Eade

"This seminar was very interesting and it was good to learn from an experienced web content editor who had real life examples for us to work with. Grant was very well informed, very enthusiastic about the subject, and answered all questions.

"I think it was great that he encouraged us all to keep in contact with him. It was a great seminar taught by working professionals I found it very practical."
- Heather Kane

"The presenter was lovely, very friendly and helpful. I left the session feeling very inspired! My understanding of the topic has been improved and my horizons broadened."
- Michelle Hooker

"I have gained more confidence to go forward and write content for the web without the doubt as to whether I am writing correctly."
- Debbie Ansell

"Seeing real world examples of design, content and styles – I loved the applied examples reinforced by fast exercises. It was great having lots of online demos of sites. The handouts are very comprehensive with lots of references and links to be explored outside the seminar. I really enjoyed learning about SEO tips.

"I can easily apply knowledge to project work. Nicely complements my Cert IV in website design at TAFE and I recommended Grant to my course coordinator."
- Nicole Miller

"The content was relevant to my current situation. I am able to take with me additional skills and a 'things to do list' that will enhance our web site. I now have a better understanding of how to present information for our current and future customers."
- Karen Pritchard