Sign up for our newsletter
How to Write a
Business Book
Half-day seminar

Build a book that builds your brand

  • Do you want to write a business book?
  • Would you like to turn your expertise into a powerful vehicle for lead generation, credibility and the occasional breakfast show gig?
  • If you can spare half a day, we can help you make it happen!


Attention all entrepreneurs, business owners, experts and opportunists. Writing a successful business book is a combination of engaging content and promotion – a.k.a ‘selling the sizzle’. You don’t need to have a rich dad, a poor dad, or even someone who works 4 hours a week … but you do need some savvy secrets. This half-day seminar will show you how – transforming your business book career from virgin to Virgin!

Sydney Writers’ Centre director Valerie Khoo is your presenter for this informative seminar.  Valerie recently published her book Power Stories: The 8 stories you MUST tell to build an epic business, debuting second only to one Sir Richard Branson in its category. She’ll share her Power Stories journey, alongside her strategies for getting maximum results. How she scored her book deal, how she debuted so strongly, how she used social media to make key decisions and plenty more insider information

What will you learn in How to Write a Business Book?

This seminar will cover:

  • how to make your business book stand out from the crowd
  • structuring your book to keep the reader interested
  • whether to use a ghost writer
  • how to write a book proposal
  • your publishing options – mainstream publishers versus self-publishing
  • how to get more active leads from your book
  • the fundamentals of publicity and promotion
  • and MUCH more!

Secrets to selling your story

This seminar will help take your business book ideas from dream to into reality. You’ll learn practical ways to structure chapters and choose content, approach publishers and above all, order your Post-It notes of thoughts into a dynamic bestseller! Remember, it’s not just a bunch of pages, it’s a promotional tool for your business – and we will explore the many ways to make it work harder and smarter.

In just half a day, you’ll learn things that would normally take half a year or more to pick up. And the outcome? A bestselling business book that works its business socks off to promote your brand. Watch out Richard Branson!

YES! Please send me an outline for this course

YES, I'd like to receive your newsletter.

Privacy Policy:
We will never sell or distribute your personal details. Any details collected will only be used by the Sydney Writers' Centre to notify you of relevant course information.

Captcha Image

Learn from the best


Valerie is an award-winning writer and author of six books whose articles appear regularly in The Sydney Morning Herald. Her latest book is Power Stories: The 8 Stories You MUST Tell to Build an Epic Business. Valerie is also the journalist and small business commentator behind the popular Enterprise column, syndicated on six Fairfax media sites including and

She is founder and managing director of the award-winning Sydney Writers' Centre; co-founder of and is an adviser and investor to startups and businesses. With a career that has included roles as a journalist, PR professional, and accountant at pwc, Valerie shares her skills and experience so that you can learn the strategies you need to turn your idea into a best-selling book. ...more


Sydney Writers' Centre's founder Valerie Khoo on Sky Business
on why you should write your business book.

Next available SYDNEY seminar:

How to Write a Business Book with Valerie Khoo

Half-day seminar
TIME: 9.30am – 1.00pm
FEE: $295 (includes GST)

Seminar date:

Friday 15 Feb 2013

Valerie Khoo

Click here for MELBOURNE seminar dates

VIDEO: Valerie Khoo interviews best-selling author Tim Ferriss on his phenomenon
The Four-Hour Work Week.

VIDEO: Valerie Khoo interviews best-selling "Rich Dad, Poor Dad" author Robert
Kiyosaki on his latest book "Midas Touch: Why Some Entrepreneurs Get Rich - and Why Most Don't".

VIDEO: Louise Woodbury and
William de Ora talk about their new book
"The Invisible Branson".

VIDEO: Karen Adamedes talks about her book "Hot Tips For Career Chicks".


"The content was great. The course was practical and relevant. Inspiring and energetic. I really liked Valerie's down to earth approach."
- Maureen Murphy

“I enjoyed the very clear explanation about a subject area which I knew nothing about. I also liked the tips and tricks and 'war stories'. Valerie was excellent – she clearly knows her stuff.”
- John Groarke

“I found the subject matter to be relevant, up to date, and very helpful. Valerie is a great public speaker and keeps to time well. She is clearly an expert in her field and it shows.”
- Victoria Longshaw

“I loved the simplicity of the content and the authenticity, knowledge and credibility of the presenter, Valerie Khoo. The course has helped me know what steps I need to take to finish my book and also given me good tips on strategic marketing.”
- Kevin Toun

“Everything was excellent – content, resources, discussion, Valerie's generous sharing of ideas, resources and tips, the other participants. As has been the case with every course I've taken at SWC (this was my 6th) Valerie – like all the other presenters – was an exceptional facilitator. She was inclusive and she has a track record of great success and knowledge in the area.”
- Lisa Chaousis

“Really helpful and practical advice.
Valerie is excellent – very enthusiastic and knowledgeable. If you’re thinking about writing a business book you should do
this course.”
- Tim Parker

“Great pace and a lot of really practical information. Valerie is a champ. She presents beautifully and has the experience to back it all up.”
- Tina Tower

“I enjoyed the fresh, direct and honest approach.”
- Tamerlaine Beasley


Website terms of use | Privacy policy | Anti-spam policy | External links policy

Powered by eway

© Copyright Australian Writers' Centre, Suite 3, 55 Lavender Street, Milsons Point NSW 2061, Australia.