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PR and Media Releases That Get Results

One-day seminar

Get publicity and media coverage
for your message, organisation or yourself

Do you want to get free publicity for your business? Don’t know where to start? Have you sent out media releases and received no response?

When you get the right media coverage, your sales can double (or triple),
you gain new customers and you can position yourself as a leader in
the market place.

However, if you don't know the tactics of a publicity/public relations (PR) strategy or how to write an effective media release, you won’t get the results that will make a difference.

Discover a blueprint that will get results

You'll learn the science behind an effective PR strategy including writing media releases that get results, how to approach journalists, how to write articles and case studies for the media as well as clever online tactics.

In one day, you'll discover the secrets to getting good publicity that you can use for your own business.

Here's what you'll learn:

This seminar covers:

the elements of a typical PR strategy
how to determine your target audiences
how to structure media releases and what you must include
who you should quote and what they should say
how to deal with journalists
online distribution strategies
contributing articles to publications
how to approach bloggers as part of your PR strategy
and MUCH more.

This seminar is ideal for:

Business owners, coaches, speakers, entrepreneurs who
want to promote their business.
Professionals who have been given PR or marketing responsibilities but who may not have had formal training
in this area
People who are relatively new to a public relations role.

This seminar covers all the issues you need to consider before you even put pen to paper - or fingers to the keyboard! Once you have these issues covered, you will have a strong framework that will guide how you write the release.

BONUS!

You'll receive a comprehensive workbook with almost 100 pages of PR tips and tools. This valuable take-home resource features details of many of Catriona’s own successful PR campaigns which you can model when planning your own PR strategy.

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Learn from the best

CATRIONA POLLARD

Catriona Pollard is director of CP Communications and has 17 years experience in developing and managing public relations and marketing programs. She has previously set up the marketing communications department for a leading software company and managed a diverse range of accounts within PR agencies. She has extensive experience in managing public affairs and marketing in federal and state governments.

Catriona has won an award in the Public Relations Institute Association Awards for Excellence and is a co-founder of Social Media Women, a formal online and in person networking group that encourages and assists women to participate more prominently in social media. ...more

Courses are held at our harbourside Centre in Milsons Point

DIRECTIONS TO THE
SYDNEY WRITERS’ CENTRE

VIDEO: What will you learn in the PR and Media Releases seminar?

Rave Reviews for PR and Media Releases that Get Results

LUCY MARSHALL

"The fast pace of delivery was excellent, along with the structure of the course. It was efficient, and allowed one to build a comprehensive PR strategy over the course of the day. Each component built on the previous component. The number of different real examples provided was also excellent.

“It has allowed me to think more clearly about the process of building a PR strategy across various businesses I own, all with different target audiences, and different business objectives. Catriona was excellent. Very entertaining, full of knowledge and remarkably pleased to share her tips as a true professional."

LEANNE ANDERSON

“Within the first half hour of the course, I had my first a-ha moment. Catriona helped me to clarify what my key messages. Her insights and the learnings from the course will ensure that I'll be undertaking focused and integrated activities across a range of PR strategies for my business - not just putting all my eggs in the 'media release' basket.”

CLICK HERE TO READ MORE TESTIMONIALS

Next available seminar:

PR and Media Releases That Get Results

TIME: 9.00am – 5.00pm
FEE: $495 (includes GST)

SEMINAR DATE:

Thursday 23 Feb 2012

NEXT AVAILABLE SEMINAR:

PR and Media Releases That Get Results with Catriona Pollard
TIME: 9.00am – 5.00pm
FEE: $495 (includes GST)

SEMINAR DATE:

Thursday 23 Feb 2012

LOCATION

55 Lavender Street
Milsons Point NSW

Directions to the
Sydney Writers' Centre

RAVE REVIEWS ABOUT
PR AND MEDIA RELEASES
THAT GET RESULTS

“It was fantastic that Catriona used recent, relevant and real-life examples. Catriona was very switched on the entire day, from 9am to 5pm. She was great! The staff at the Sydney Writers’ Centre were very professional and courteous. I walked away from the course learning more than I had expected. I felt confident about trying to do PR and writing media releases after just one day!”
- Lisa Sobreviñas

“Catriona generously shared her golden IP. It was a day chock full of golden information and advice. She shared her knowledge in a way tailored to each person. The presenters at the Sydney Writers’ Centre are experts in their field and are very generous in sharing their experience and knowledge. I look forward to the next one!”
- Linda Chaousis

"The whole day was extremely practical. I felt very empowered at the end. I'm now far more aware of how PR can be implemented in my industry and specifically to my business, what tools are best for my area and media pitches vs media releases. Catriona was informative, lively, enthusiastic, willing to share her knowledge and provide advice specifically to your industry."
- Victoria Sharp

"I enjoyed the fact that Catriona was so willing to tailor her answers to our specific practical needs. The information was practical and clear. I was about to implement a strategy which I was not sure of (as I am only new to this) and Catriona was wonderful to guide me on a more strategic course."
- Linda Avramides

"Excellent - Catriona has an inclusive, friendly style that, at the same time, is commercially very savvy."
- Natasha Brooks

"The pace of the course was well timed, there was loads of content covered, and Catriona was very well organised and prepared."
- Honey Muir

“I immediately started writing press releases again with more confidence. Catriona was excellent.”
- Sally Berry

“Catriona was a fantastic presenter with lots of great applied examples of lessons.”
- Nicole Miller

"Amazing and invaluable insights into the industry, and really hands-on advice that differs from other similar courses. My new knowledge has given me a better grasp of what I do everyday and helps me see smaller tasks in relation to the bigger picture.

"Catriona was warm, friendly and receptive to all comments/questions. It's very encouraging to hear success stories (as well as what's unsuccessful) from someone so experienced, and her confidence is definitely contagious."
- Annie Vaughan

"It was fantastic to undertake a course where the presenter is clearly talented and experienced in her field. I felt it was well presented, easy to follow and value adding."
- Hayley Dean