Media releases that get results
One-day seminar

Do you want to get publicity for your business? Have you sent out media releases and received no response? When you get the right media coverage, your sales can double (or triple), you gain new customers and you can position yourself as a leader in the market place.

However, if you don't know how to write an effective media release, you can embarrass yourself - and your company - by issuing one that's full of flaws. You'll learn the science behind writing media releases that get results. In one day, you'll discover the secrets to getting good publicity.

This hands-on seminar covers:

• how to present media releases
• essential information and statistics
• how to structure a release
• who you should quote and what they should say
• what to leave out of your release
• writing supplementary press materials

The seminar is ideal for:

• business owners, coaches, speakers, entrepreneurs who want to promote their business.
• professionals who have been given PR or marketing responsibilities but who may not have had formal training in this area
• people who are relatively new to a public relations role

This seminar covers all the issues you need to consider before you even put pen to paper - or fingers to the keyboard! Once you have these issues covered, you will have a strong framework that will guide how you write the release.

You will also have the opportunity to practise writing media releases during the seminar.

The seminar is presented by Luisa Volpato who has over 15 years experience in public relations and marketing. She has worked for international public relations companies such as Burson-Marsteller London and Edelman Sydney, across consumer, healthcare and corporate clients. She has also worked in the government, not-for-profit and charity sectors. Since 2004, she has been a presenter in corporate communications with the University of Sydney's Centre of Continuing Education.

Find out what past students say about Media Releases that get results here.

This seminar is held at the Sydney Writers' Centre in our professional harbourside training rooms. Email us if you would like to receive a seminar outline for Media Releases that Get Results.

Course dates and fees
Media releases that get results with Luisa Volpato
One-day seminar: 9.30am – 4.30pm
Fee: $345 (includes GST)

Seminar date:
Friday 20 June 2008 COMMENCED
Friday 29 August 2008 BOOKED OUT - Call us to go on Standby
Friday 7 November 2008 ENROL NOW