Media releases that get results
Online seminar (in development)
Do you want to get publicity for your business? Have you sent out media releases and received no response? When you get the right media coverage, your sales can double (or triple), you gain new customers and you can position yourself as a leader in the market place.
However, if you don't know how to write an effective media release, you can embarrass yourself - and your company - by issuing one that's full of flaws. You'll learn the science behind writing media releases that get results. In one day, you'll discover the secrets to getting good publicity.
This seminar will cover:
- how to present media releases
- essential information and statistics
- how to structure a release
- who you should quote and what they should say
- what to leave out of your release
- writing supplementary press materials
The seminar is ideal for:
- business owners, coaches, speakers, entrepreneurs who want to promote their business.
- professionals who have been given PR or marketing responsibilities but who may not have had formal training in this area
- people who are relatively new to a public relations role
This seminar covers all the issues you need to consider before you even put pen to paper - or fingers to the keyboard! Once you have these issues covered, you will have a strong framework that will guide how you write the release.
In-house Training
Getting media attention
Sydney Wrtiers' Centre director, Valerie
Khoo, is interviewed by BNET's Robert
Gerrish on how to get media attention.
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