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Marketing your book: Your Best-seller Blueprint

Monday evening classes

Marketing your book: Your Best-seller Blueprint with Amanda Falconer
Evening classes (once a week) for three weeks
Course fee: $265 (includes GST)

Next available course:

No events found.

What will you learn from this course?

  • Would you like to ensure that your book is a best-seller?
  • Do you want to gain a profile as an author?
  • Would you like your book to be featured in the media?
Do you want your book to sell successfully? Of course you do! Here’s a step-by-step plan for how to make it happen.

You’re writing your book. Maybe you’ve even finished the final draft. Months - maybe even years - of blood, sweat and tears have gone into it. You can’t believe it’s almost done! But are you really finished?

You may have written a masterpiece – but that’s irrelevant if no one knows about it. Now, you need to embark on the rollercoaster of marketing your book.

If you think that your book is going sell without much marketing effort on your part, then think again.

When you have the right plan in place, your marketing efforts will boost your sales and position you as a successful author. You might even create enough buzz to have a best-seller on your hands!

Best-selling author of 4 Ingredients Rachael Bermingham says she spends 80 per cent of her time on marketing. And the result? Over one million copies sold … and counting.

This seminar is ideal if:
  • You are still in the process of writing your book
    It’s never too early to start because you can create a strategy that’s ready to roll out as soon as your book is ready. Importantly, you’ll be able to lay the groundwork and create pre-launch buzz so that your book can start with a bang.
  • You have already released your book
    Maybe you didn’t discover this seminar earlier. Well, it’s never too late to start marketing your book. You’ve already done the hard yards – now learn the smart marketing strategies you need so you can reap the rewards of all your hard work. This is how you make sure your book sells.
  • You have self-published your book
    If you are self-publishing, this course is a MUST. Period.
  • You have a book deal with a mainstream publisher
    You might think that your publisher will promote your book. Yes, they do, but they only do so much. We show you everything else you should do to make your book a success.

This course is full of practical tips to market your book, particularly using low-cost or no-cost strategies. You’ll leave with a clear blueprint of what you need to do. You’ll discover:

  • the importance of positioning your book – who its for and where you find this target market
  • positioning yourself - what’s your author brand all about?
  • how to choose the most appropriate promotional tactics
  • what your publisher does (if you have one) and when they do it – and what they want from you. Also, find out what they don’t do.
  • how to prepare for media interviews
  • how to generate your own PR long after your publisher has moved on to the next title
  • how to promote your book using smart online strategies – do you need a website, blog, online video or a social media presence?
  • case studies on online book marketing ideas that you can model.

This writing course is held at the Sydney Writers' Centre in our professional harbourside training rooms.

Click here for a course outline.

Who presents this course?

This course is presented by Amanda Falconer who is a brand and marketing expert with over 20 years experience across industries ranging from the rag trade to building and now, books. Amanda is currently the national marketing manager of the Australian division of a global manufacturing company. She is executive editor of LookHome magazine and producer of myLOOKHOMEtv. She is also author of The Renovator’s Survival Guide. Since the book’s launch, she has been featured on Sunrise, 9am with David & Kim, A Current Affair, as well as numerous radio interviews including ABC Radio in Melbourne, Hobart, Brisbane, Perth, and Adelaide, as well as 3AW and 2CA.

Her book has been featured in The Sunday Telegraph, New Idea, The Newcastle Herald, and The Sydney Morning Herald’s Domain, and recommended by The Sunday Age. Amanda also currently appears each fortnight on Radio Real Estate with Sami Muirhead and is regularly asked to contribute expert quotes to Australian Property Investor magazine.

Amanda put together a strategic marketing campaign well before her book was launched and the results have paid off. She supports her book with a blog, videos and other social media.

With a passion for online marketing strategies, strong expertise in creating successful brands, and the benefit of her own author-experience (not everything she’s done has been successful - and she’s willing to share it!), Amanda has created a practical, easy-to follow blueprint you can use to make sure your book gets the marketing push it a best-seller deserves.

YES! Please send me a course outline so I can discover what I will learn.

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Course dates and fees

Marketing your book with Amanda Falconer
Evening classes (once a week) for three weeks
Course fee: $265 (includes GST)

Next available course:

No events found.


Rave reviews about Marketing Your Book:

"Amanda is a vibrant, energetic presenter who believes in what she teaches. She is experienced and well prepared, using a variety of methods to convey her message, and convinced me that I should pay more attention to the marketing side of authorship. At all times she involved members of the class and drew on their experience."
- Jennie Ross

"Amanda knew her stuff and gave us clear guidelines on how to market our book. She also gave me a reality check as to what's needed to successfully market a book."
- Kamal Weerakoon


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