Blogging for Business

One-day seminar:

Time: 9.30am to 4.30pm
Fee: $365 (includes GST)

Next available seminar:

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What will you learn from this seminar?

• Do you write a blog for your business/company?
• Want to know the "rules" of business blogging?
• How do you integrate your blog properly into your PR and marketing?
• What should you write about and how should you respond to comments?

Are you thinking of starting a blog for your company or does your role require you to advise others who might do so? This seminar will give you a thorough grounding in the culture, technology, terminology and tools of blogging. Through the use of case studies you will discover how others have succeeded and learn to avoid costly mistakes.

After this seminar you will have confidence in your ability to start and sustain a blog. And you will know how to find and grow blog readership. You do not have to know anything about blogging before coming to the seminar.

The seminar will cover:

• the critical distinctions between a blog and an ordinary company webpage
• the terminology of blogging
• what readers expect from a corporate blog
• how to write a blog that stands out
• finding and building an audience
• how and what to measure
• common internal objections to blogging and how to overcome them
• best practice policies and guidelines for corporate bloggers
• building the business case for your blog
• what you should be looking for in your blogging software

This is a day of practical advice and case studies, not just theory. You will leave with a clear understanding of the next steps for you in building your blog or preparing your company for blogging.

This seminar is ideal for:

• anyone who wants to start a blog for their business
• marketing and public relations professionals who want to mentor clients confidently on blogging
• communications and HR professionals charged with supervising the blogging of employees

Click here for a seminar outline

Who presents this seminar?

The seminar is presented by Steven Lewis, who has consulted on blogging, podcasting and other Web 2.0 tools for companies such as Westpac and IAG. For Tourism Tasmania he created a ground-breaking series of travel podcasts, with similar projects in the works for companies like V Australia and Time Out.

Steven has also promoted blogs, wikis and podcasts as a corporate insider, having worked for AMP as an in-house evangelist for its enterprise 2.0 tools.

Before moving into the world of Web 2.0, Steven had a long history in translating online tools for non-technical audiences writing as a journalist for mainstream publications around the world.

This writing course is held at the Sydney Writers’ Centre in our professional harbourside training rooms.

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Course dates and fees

One-day seminar
Time: 9.30am to 4.30pm
Fee: $365 (includes GST)

Next available seminar:

 

Rave reviews about Blogging for business: "Perfect pace to learn and be stimulated - great presenter and teacher. Dragged me out of the dark ages of social networking knowledge to be talking the talk!" - Sally Berry "Relevant - fun presentation - dynamic - enthusiastic presenter. Lots of new motivation for marketing ideas for the business." - Miranda Corkin "The presenter, Steven Lewis, is an expert in his field that made the seminar relevant and up to the minute." - Kandy Russo