Dear Fellow Writer,
In this issue:- MY VIDEO: How to get publicity
- Media Releases that Get Results
- Do you segue or segue-way or seg-way?
- Summarise text with just one click
- Get published in magazines: Online Feature Writing
- WEBPICK: Relay Write
Recently, I was interviewed by small business expert Robert Gerrish for BNET. I talked about how you can get your organisation or message in the media. Here it is, I hope you enjoy it!
This is a topic that I’m particularly passionate about. That’s because, as a journalist, I’m sent media releases all the time. Some are great. Some are very boring. And some are downright embarrassing.
If you need to send out media releases, it’s important that you’re doing it right. You need the right angle and structure, the ideal quotes from spokespeople and you have to understand WHEN to send your release to a journalist.
If not, the journalist will hit the "Delete" button and you’ve lost your chance to be featured in the media. In our one-day workshop, Media Releases that Get Results, you’ll discover:
- how to present media releases
- essential information and statistics
- how to structure a release
- who you should quote and what they should say
- what to leave out of your release
- writing supplementary press materials
The seminar is ideal for:
- business owners, coaches, speakers, entrepreneurs who want to promote their business.
- professionals who have been given PR or marketing responsibilities but who may not have had formal training in this area
- people who are relatively new to a public relations role
One-day seminar: Media Releases That Get Results with Luisa Volpato
When: Tuesday 17 February 2009
Time: 9.30am - 4.30pm
Cost: $345
Click here for more information or to enrol online.
Do you segue or segue-way or segway?
Speaking of media releases, I received one the other day which included the word "segue-way". I had a little chuckle. Maybe you’ve seen it too.The correct word is "segue" - but it’s pronounced seg-way.
It means: "To move smoothly and unhesitatingly from one state, condition, situation, or element to another."
For example: "The band segued from their rock hit into a ballad."
I often see these variations of "segue":
* "segue-way" which is just wrong
* "segway" which is a personal transportation buggy that you ride standing up.
Test it out on your friends and colleagues and see if they know the right spelling! Ok, I admit, I do that all the time - much to their annoyance. You’ll be surprised at how many people think the correct word is "segue-way". Wrong!
Summarize text with just one click
Great Summary is a cool web-based application that allows you to cut and paste chunks of text into it. Then it summarizes the key points of the selected text. You can also summarize entire web pages.You can even pick the number of lines you’ll like to see in the summarized result. While I wouldn’t say you should rely on it when you want to summarize important documents, it’s certainly a fun tool to try out. And it’s free.
http://www.greatsummary.com/
Student success
It was great to hear from Katherine Wagner this week who has been published in Body & Soul in the Sunday Telegraph.Congratulations Katherine - I know this is going to be the first of many!
Get published in magazines: ONLINE Feature Writing - ENROL NOW
If you’d like to see your name in print, our step-by-step course has helped so many students do just that. You can learn Feature Writing for Magazines and Newspapers in a face-to-face classroom situation - or online.What past students say:
"I am now working as a writer and recommend 'Online Feature Writing for Magazines & Newspapers' to anyone wishing to do the same."
- Persephone Nicholas
"It has surprised me how much I have learnt from this course in such a short time. The course exceeded my expectations."
- Gail Andrews
"The flexible format was excellent. Valerie's presentation style was easy to follow and her practical insights into the industry were really valuable."
- David Kennedy
What: Online Feature Writing for Magazines and Newspapers with Valerie Khoo
When: The week beginning Monday 2 February 2009
Time: Whenever you want
Cost: $395
Click here for more information or to enroll online.
WEB PICK: Relay Write!
Relaywrite.com describes itself as a story factory. Writers from around the world put stories together until they’re completed. The website says it "gives you the chance to stop procrastinating and create something you can be proud of. You don't have to be the next Dickens or Shakespeare. Just have some fun!"
Visit: www.relaywrite.com
Business and Careers Institute in Milsons Point
Remember to check out our sister training organisation - the Business and Careers Institute - which we've just opened in Milsons Point. Thanks to those of you who have already enrolled in some of the courses! You'll find the same high quality of courses and presenters here.
As you know, I'm a big believer that technology can help you achieve more in less time. If you want to get the most out of everyday software like Word, Excel and Outlook, these fun and interactive courses will help you become a pro-user in just one day.
You can check it out here. I'd love to know what you think!
www.bcinstitute.com.au
Other upcoming courses
Course: Online Creative Writing with Pamela Freeman / Cathie Tasker - 1 PLACE LEFT
When: Week beginning Monday 26 January 2009 for 5 weeks
Time: Whenever suits you
Cost: $395
Seminar: How to get your book published with Geoff Bartlett - FULL
When: Tuesday 27 January 2009 (one-evening seminar)
Time: 6:30 - 8:30pm
Cost: $75
Seminar: Travel Writing with Geoff Bartlett - FULL
When: Wednesday 28 January 2009 (one-evening seminar)
Time: 6:30 - 8:30pm
Cost: $75
Course: Life Writing with Patti Miller - FULL
When: Every Friday starting Friday 30 January 2009 for six weeks
Time: 10am - 12noon
Cost: $450
Course: Online Feature Writing for Magazines and Newspapers with Valerie Khoo
When: Week beginning Monday 2 February 2009 for 5 weeks
Time: Whenever suits you
Cost: $395
Course: Feature writing for magazines and newspapers with Judy Skatssoon - FULL
When: Every Monday starting Monday 2 February 2009 for five weeks
Time: 6:30 - 8:30pm
Cost: $395
Seminar: Professional Business Writing with Mel Wilkinson
When: Tuesday 3 February 2009 (one day seminar)
Time: 9.00am - 5.00pm
Cost: $395
Course: Creative Writing Stage 1 with Pamela Freeman - FULL
When: Every Tuesday starting Tuesday 3 February 2009 for five weeks
Time: 6:30 - 8:30pm
Cost: $395
Course: Writing Books for Children and Young Adults with Judith Ridge
When: Every Wednesday starting Wednesday 4 February 2009 for five weeks
Time: 6:30 - 8:30pm
Cost: $395
Seminar: Writing for the Web with Grant Doyle - 2 PLACES LEFT
When: Thursday 5 February 2009 (one-day seminar)
Time: 9.30am - 4.00pm
Cost: $325
Seminar: Media Releases that Get Results with Luisa Volpato
When: Tuesday 17 February 2009 (one-day seminar)
Time: 9.30am - 4.30pm
Fee: $345
Seminar: Editing Essentials with Katrina Lobley
When: Tuesday 24 February 2009 (one-day seminar)
Time: 9:30am - 4:30pm
Cost: $345
Seminar: Self-Publishing - How to do it with Valerie Khoo
When: Monday 9 March 2009 (one-evening seminar)
Time: 6:30 - 8:30pm
Cost: $75
Seminar: How to get your book published with Geoff Bartlett
When: Wednesday 11 March 2009 (one-evening seminar)
Time: 6:30 - 8:30pm
Cost: $75
Seminar: Travel Writing with Geoff Bartlett
When: Thursday 12 March 2009 (one-evening seminar)
Time: 6:30 - 8:30pm
Cost: $75
Course: Feature writing for magazines and newspapers with Judy Skatssoon
When: Every Monday starting Monday 16 March 2009 for five weeks
Time: 6:30 - 8:30pm
Cost: $395
Course: Novel Writing Workshop with Pamela Freeman
Evening classes held approximately every six weeks
Course starts: Tuesday 17 March 2008
Time: 6.30 - 8.30pm
Cost: $450
Course: Creative Writing Stage 1 with Pamela Freeman - FULL
When: Every Tuesday starting Tuesday 24 March 2009 for five weeks
Time: 6:30 - 8:30pm
Cost: $395
Course: Creative Writing Stage 1 with Pamela Freeman
When: Every Tuesday starting Tuesday 12 May 2009 for five weeks
Time: 6:30 - 8:30pm
Cost: $395
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Wishing you much writing success,
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