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Free newsletter from the Sydney Writers' Centre packed with information about our upcoming courses and events, writing competitions, festivals, free articles on writing as well as freelance news and opportunities. Here's a collection of some of our past newsletters.

17 June 2010

Thursday, June 17, 2010
Get your articles published; Writers wanted for Bookisode; Take your writing on holiday; How to write great web content

In this issue:
  • TIP: Writing numbers
  • Get your articles published!
  • Writers wanted for Bookisode
  • Take your writing on holiday
  • Byron Bay Writers Festival
  • How to write great web copy
  • WORDWISE: Poll
  • WEBPICK: your first page

Another busy week at the Centre! Earlier this week, I facilitated an event run by the City of Sydney on digital marketing strategies. That’s a fancy way of saying “online marketing” and it’s a topic that I’m very passionate about.

I truly believe that people are increasingly going online to look for answers – about products to buy, which books to read, where to eat, everything! If you are an author, business owner, or anyone who wants to build a profile, without a strong online presence your competitors are going to get the better of you.

It’s more than having a website or a blog. That’s simply not enough. You need to be smart about your online presence. It’s not hard. You just need to follow the right guidelines. That’s why I’m so excited about our course “Build Your Online Profile” with Tristan Bancks. This is a wonderfully practical five-week course that will equip you with what you need to build an online presence.

Build Your Online Profile with Tristan Bancks
When
: Mondays starting Monday 19 July for five weeks
Time: 6.30 – 8.30pm
Cost: $395

Click here for more information or to enrol online.






TIP: Writing numbers
We often receive queries about how to write numbers so we thought we'd set the record straight here. The first thing to note is that there is no hard and fast rule, but there are certain conventions that people choose to adopt. Here is the usual guideline adopted by most newspapers and corporations:

When writing numbers one to nine, you spell out the number.
One, two, three and so on.

When writing numbers 10 and above, you use the digits.
10, 25, 136, 780 and so on.

When starting a sentence with a number, always spell it out.
‘Twelve-year-old dog Rambo used to live at Doggie Rescue before coming to the Sydney Writers' Centre.’

‘Thirty teenagers were injured when a balcony collapsed in Sydney's northern suburbs on the weekend.’


However, the above rules may be over-ridden by your company's house style guide. Some organisations, particularly those that communicate mainly online, prefer all numbers to be written as digits. Your organisation's house style should also outline how to write really big numbers like 26 million. If you don't have a style guide to follow, the usual convention is:

7 million, not 7,000,000
7.24 million, not 7,240,000
Below 1 million: 230,000, not 0.23 million

Happy numbering!





Get your articles published!
Our online courses have certainly gone international – this week we welcomed our first student living in China – a former Queenslander who has relocated! This year we’ve also had students join us from Japan, the Netherlands, and the Czech Republic. But even if you’re in Sydney, you can also learn the essentials of feature writing from your own home.

Online Feature Writing will show you how to write great articles, and get them published. There’s now no reason why you shouldn't get paid to write!

This course will show you:
  • which ideas work and where to get them
  • understanding the magazine/news market
  • different types of feature articles
  • how to research, structure and write a feature
  • what editors want from a writer
  • how to pitch your article or idea to a magazine and sell it!

And here’s what our most recent participants had to say about the course:

‘I am currently exploring different types of writing to find what I like best and this has given me a very good intro to feature writing and ideas of where I could go with it. It was very easy and convenient, doing the course this way is the only option for me because of distance so it's great to have the opportunity to do it online, I hope more courses are made available soon!’
- Gaye Nilson

‘For professionalism, relevance and sheer enjoyment, this course was streets ahead of any other I've done online -- and I've done a few. The information Valerie gave us in the first module alone was enough to justify the course fee. It was wonderful to get feedback from someone who's so obviously at the top of her game. I live in a remote part of Australia. If the course hadn't been offered online, I would have missed out on one of the most worthwhile professional development courses I've ever done.’
- Niki Morrell

Online Feature Writing for Magazines and Newspapers with Valerie Khoo/Pamela Wilson
When
: Week beginning Monday 21 June 2010 for five weeks
Time: Whenever suits you
Cost: $395

Click here for more information or to enrol online.






Writers wanted for Bookisode
The publishing world is all a-buzz with the advent of e-readers. While they’ve been a bit slow to catch on here in Australia, the release of the iPad should see e-readers becoming more prevalent – and that means more apps for reading on your reader. 

One app that we’re particularly excited about is Bookisode. It’s a little different to the usual digitised book. Bookisode is like a tv series – each week a new episode, or chapter, of a story is released. There are already a number of bookisodes in the pipeline and the developers of this app are hoping to have the ipad version ready to go in late July.

Now, this is where you come in. Bookisode needs stories – that means they need writers! If you’re interested in developing a series for Bookisode, and would like to get paid a commission for your work, contact submissions@thebookisode.com for more
information. And let us know how you go!






Take your writing on holiday
Has the chilly weather got you thinking about going on holidays? What if you could make money from your travel by writing about it? If you’re interested in travel writing, or you’ve done our feature writing course and you want to learn more about writing travel articles, this seminar is a great introduction to the industry.

The seminar will give you an overview of:
  • publishing opportunities (newspapers, magazines, electronic publishing, travel literature, guidebooks, other avenues)
  • types of travel stories (service stories, destination stories, personal essays)
  • what it takes to be a travel writer
  • some straight talk about earnings
  • finding and focusing your story (the right subject, travel trends, developing your story)
  • the art and craft of travel writing
  • getting published and making contacts (including tips on joining professional associations such as the Australian Society of Travel Writers)
  • writing for travel guidebooks

Here’s what some recent participants had to say about the seminar:

‘Packed with excellent content. You can immedialty begin honing your skills based simply on the information provided. Jeff knows his subject and is generous in sharing his knowlegde. I have a step by step plan on how I could be a travel writer. In addition I was able to clearly identify my niche and how I would write for that market.’
- Sharyn Reesby

‘Great seminar. I was taking this seminar as a trial to see if I would like it enough to take a longer course at Sydney Writers' Centre. It was terrific and I am ready to take a longer course!!! [Geoff was an] excellent instructor. He really helped generate ideas on how to get published. This was beneficial information to its fullest.’
- Anna Atkinson

This seminar is presented by Geoff Bartlett, who has worked as a freelance travel writer and photographer for magazines and websites for the last six years. His current areas of focus are the South Pacific and Asia. He is a regular contributor to Pacific Island Paradises and Asian Paradises.

Geoff will show you all you need to know to see your travel experiences in print.

Introduction to Travel Writing DAYTIME seminar with Geoff Bartlett
When
: Friday 25 June 2010 (two-hour morning seminar)
Time: 10.00am – 12noon
Cost: $75

Introduction to Travel Writing EVENING seminar with Geoff Bartlett
When:
Tuesday 29 June 2010 (two-hour evening seminar)
Time
: 6.30 – 8.30pm
Cost: $75

Click here for more information or to enrol online.






Byron Bay Writers Festival
Fancy a wintery weekend in Byron? Tickets are on sale now for one of Australia’s most loved writers’ festivals, the Byron Bay Writers Festival. It will be held Friday 6 to Sunday 8 August 2010, with workshops beginning on Monday 2 August.

The program is now available on their website and 2010 highlights include American author Bret Easton Ellis (Less Than Zero and American Psycho), journalist and author Fatima Bhutto (and member of the famous Bhutto family of Pakistan), and Australian writers Annabel Crabb, Mark Dapin, Matthew Reilly and Michael Robotham. The popular workshop program offers writers a chance to learn from some of this country’s best writers, including Cate Kennedy and Marele Day.

In fact, the program is so impressive, we’ll be heading up there ourselves!

Tickets are on sale now, and you can book and download a program here.






How to write great web copy
What’s one of the most essential elements of a great website? Good writing. It doesn’t matter how good your website looks, if the written content isn’t clear and engaging, it won’t capture your audience.

Writing for the web is very different to writing for print, and our one-day seminar will show you why. You’ll learn how to write scannable copy that conveys your message online.

This practical seminar covers:
  • good content versus poor content
  • how your readers engage with web content
  • the golden rules of information design
  • writing for scannability
  • guidelines for concise writing
  • using keywords for search engine optimisation
  • writing for accessibility and usability
  • why you need a style guide
  • and much more

Here’s what some of our most recent participants said about this seminar:

‘The presenter was knowledgeable, approachable, and the atmosphere was comfortable. It made me think about the difference between writing for hard copy and for the web. I will put what I've learned in to practice when trying to capture my readers' attention and provide simple, concise information.’
- Romany Malesevic

‘Seeing real world examples of design, content and styles – I loved the applied examples reinforced by fast exercises. It was great having lots of online demos of sites. The handouts are very comprehensive with lots of references and links to be explored outside the seminar. I really enjoyed learning about SEO tips. I can easily apply knowledge to project work. Nicely complements my Cert IV in website design at TAFE and I recommended Grant to my course coordinator.’
- Nicole Miller

This seminar is presented by Grant Doyle, an experienced copywriter, content manager and web editor. Grant's background is as a print journalist and author. He has spent the last 11 years in web writing and has been contracting or consulting to major corporations in various online content capacities since then. Grant continues to initiate and teach many in-house web writing programs in addition to developing corporate web writing style guides.

Writing for the Web with Grant Doyle
When
: Wednesday 30 June 2010 (one-day seminar)
Time: 9.30am – 4.00pm
Cost: $365

Click here for more information or to enrol online.






WORDWISE: Poll
You know an election is imminent when politicians really start to pay attention to the polls. These surveys of public opinion have the ability to cause either great angst or jubilation among politicians on both sides.

Interestingly, the word ‘poll’ actually comes from the Middle English word for ‘the hair on top of the head’. In the age before phone polling, votes were taken by counting the number of people in a crowd. From a high position, those counting could only see the tops of most people’s heads, so they were literally counting the polle – or the hair on the tops of their heads.

And that’s where the modern word 'poll' comes from. It’s actually more appropriate than you might think – I’m sure the latest polls are causing more than a few people to lose some of their hair!





WEBPICK: your first page
Writers well know how important it is to grab a reader’s attention from the very first page. So, if you had a chance to get feedback on your first page only, why wouldn’t you? Well, there’s now a place where you can do just that. Writer and teacher Peter Selgin has established ‘your first page’, a place where budding novelists can get feedback on that all-important introduction to their book.

All you need to do is email your first page only (or up to 350 words) to Peter, and if your work is selected, he’ll give you constructive and comprehensive feedback on that page. If you’re not ready to submit something yourself, check out the feedback that’s already on his blog – it’s insightful and surely useful for many writers.

You can check it out here.









Other upcoming courses
Seminar: Blogging for Business with Steven Lewis
When: Friday 18 June 2010 (one-day seminar)
Time: 9.30am - 4.00pm
Cost: $365

Course: Online Feature Writing Stage 1 with Valerie Khoo/Pamela Wilson
When
: Week beginning Monday 21 June 2010 for five weeks
Time: Whenever suits you
Cost: $395

Seminar: Editing Essentials with Katrina Lobley - FULL
When
: Thursday 24 June 2010 (one-day seminar)
Time: 9.30am - 4.30pm
Cost: $365

Seminar: Introduction to Travel Writing with Geoff Bartlett
When
: Friday 25 June 2010 (2-hour morning seminar)
Time: 10.00am - 12noon
Cost: $75

Course: Online Creative Writing Stage 1 with Cathie Tasker/Pamela Freeman - NEW DATE
When
: Week beginning Monday 28 June 2010 for five weeks
Time: Whenever suits you
Cost: $395

Seminar: Professional Business Writing with Mel Wilkinson
When
: Tuesday 29 June 2010 (one-day seminar)
Time: 9.00am - 4.30pm
Cost: $395

Seminar: Introduction to Travel Writing with Geoff Bartlett
When
: Tuesday 29 June 2010 (2-hour evening seminar)
Time: 6.30 - 8.30pm
Cost: $75

Seminar: Writing for the web with Grant Doyle
When
: Wednesday 30 June 2010 (one-day seminar)
Time: 9.30am - 4.00pm
Cost: $365

Course: Creative Writing Stage 1 5-day Intensive course with Jeni Mawter
When
: Monday 5 July - Friday 9 July 2010 (5 consecutive days)
Time: 10.00am - 12noon
Cost: $395

Course: Grammar and Punctuation Essentials with Deb Doyle
When
: Tuesday 6 July 2010 (one-day seminar)
Time: 9.00am - 5.00pm
Cost: $395

Course: Writing Books for Children with Judith Ridge
When
: Every Wednesday starting Wednesday 7 July 2010 for five weeks
Time: 6.30 - 8.30pm
Cost: $395

Course: Online Creative Writing Stage 2 with Pamela Freeman - FULL
When:
Week beginning Monday 12 July 2010 for five weeks
Time: Whenever suits you
Cost: $395

Course: Online Writing Books for Children and Young Adults with Nicola Robinson - NEW DATE
When
: Week beginning Monday 12 July 2010 for five weeks
Time: Whenever suits you
Cost: $395

Course: Perfecting your pitch with Sue White
When
: Monday 12 July and 19 July 2010 (two evening seminars)
Time: 6.30 - 8.30pm
Cost: $175

Course: Creative Writing Stage 1 with Jeni Mawter
When
: Every Tuesday starting Tuesday 13 July 2010 for five weeks
Time: 6.30 - 8.30pm
Cost: $395

Course: Script Writing for Short Films with Geoff Bartlett
When
: Wednesday 14 July and 21 July 2010 (two evening seminars)
Time: 6.30 - 8.30pm
Cost: $165

Course: DAYTIME Creative Writing Stage 1 with Jeni Mawter
When
: Every Friday starting Friday 16 July 2010 for five weeks
Time: 10.00am - 12noon
Cost: $395

Course: Life Writing with Patti Miller
When
: Saturday 17 and Sunday 18 July 2010 (two-day workshop)
Time: 9.30am - 4.30pm
Cost: $450

Course: Build Your Online Profile with Tristan Bancks
When
: Mondays beginning Monday 19 July 2010 for five weeks
Time: 6.30 - 8.30pm
Cost: $395

Seminar: Writing Letters and Emails with Deb Doyle
When
: Tuesday 20 July 2010
Time: 9.30am - 4.00pm
Cost: $365

Course: Online Creative Writing Stage 2 with Pamela Freeman - NEW DATE
When:
Week beginning Monday 26 July 2010 for five weeks
Time: Whenever suits you
Cost: $395

Course: Creative Writing Stage 2 with Pamela Freeman
When
: Every Tuesday starting Tuesday 27 July 2010 for five weeks
Time: 6.30 - 8.30pm
Cost: $395

Seminar: How to get your book published with Geoff Bartlett - NEW DATE
When
: Friday 30 July 2010 (two-hour evening seminar)
Time: 10.00am – 12noon
Cost: $75

Seminar: How to get your book published with Geoff Bartlett - NEW DATE
When
: Monday 2 August 2010 (two-hour evening seminar)
Time: 6.30 - 8.30pm
Cost: $75

Course: Life Writing with Patti Miller
When
: Every Thursday starting Thursday 12 August 2010 for six weeks
Time: 10am - 12noon
Cost: $450

Course: Travel Writing: Get paid for your adventures with Sue White
When
: Every Thursday starting Thursday 2 September 2010 for four weeks
Time: 6.30 - 8.30pm
Cost: $345

Seminar: Self-publishing with Geoff Bartlett - NEW DATE
When
: Thursday 2 September 2010 (two-hour evening seminar)
Time: 6.30 - 8.30pm
Cost: $75

Course: Novel writing workshop with Pamela Freeman
When
: Every Tuesday beginning Tuesday 12 October 2010 for six weeks
Time: 6.30 - 8.30pm
Cost: $495

Writing Tour: Writing in Bali with Patti Miller - FULL
When:
30 September to 5 October 2010

Writing Tour: Writing in Paris with Patti Miller - FULL
Dates for 2010:
Arrival
: Thursday 21 October 2010
Departure: Saturday 6 November 2010

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